Eric Witt // Art Director + Designer
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Digital Banners

 
 

digital banners

Digital banners are a key element in digital advertising and campaigns. These ads are displayed everywhere on web pages - desktop, tablet and mobile, and remain one of the most popular forms of internet advertising. Coming in all shapes and sizes, the challenge when creating digital banners is designing a consistent campaign that is flexible enough to remain cohesive across the variety of banner sizes, at a typically restricted file weight. I have worked on a large number of static and animated digital banners ranging from campaign banner guidelines, art direction, and design to video/GIFs, asset creation, sourcing media, unit production, QA and final deliverables.

 
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